There have been a few rumors surrounding The Dead Weather’s new album (some of which was spurred by Jack White himself on The Vault), but now we have what seems to be an official word on the title, release date and at least a taste of the first single.
The first single will be called Die By The Drop, and it will be released next week, March 23rd, with a b-side entitled Old Mary. You can listen to previews of both tracks on Amazon.
In fact, Jack had mentioned that Die By The Drop was the name of the single last month on The Vault’s chatroom, going against previous claims that the single would be called Blue Blood Blues. Whether or not that’s the same song we’re talking about now, Video Static reports that Floria Sigismondi has done a video for it, which we can also expect soon. Sigismondi did the White Stripes’ Blue Orchid video, as well as some of Marilyn Manson’s videos from the Antichrist Superstar era, as well as the new Runaways movie.
As for the album itself, Entertainment IE reports that it’s called Sea Of Cowards, and we can expect it May 7th. This puts it into our hands less than a year after their debut, Horehound, was released, as promised by Mr. White.
You can expect the vinyl release from Third Man Records, and the CD and digital release from Warner Bros… Which apparently means they’ll do everything possible to keep you from listening to the music unless you marry it first.