In case you’ve been living under a rock, Dr. Dre‘s brand Beats is releasing its own streaming music service this Tuesday, and it’s called Beats Music. One of the most notorious aspects of it is the personalized musical playlists that will be offered to subscribers, based on their current whereabouts, activities, and desires. This feature, with playlists curated by actual musicians, was well advertised by Nine Inch Nails’ Trent Reznor, whose involvement in the project has given it some extra exposure.
Today, with the service’s launch, we bring you two perspectives on it. One, on the launch commercial, narrated by Reznor himself:
“That’s why we’ve integrated technology with humanity, and created a new way to experience music. The right music. Like magic.” Them’s some powerful words, right? Well, here are some other words, from a little over two years ago:
“I don’t care what my friends are listening to. Because I’m cooler than they are.”
But I might care what my favorite artist wants me to listen to? Anyway, we’re not necessarily poking fun at anything other than the commercial’s slight pretentiousness, and we respect the right for people to change their minds. Hell, Reznor changing his mind is what got NIN back on tour and releasing music. Though it does seem like quite the change, we’ll save our judgement until after we’ve tried Beats Music’s service – for all we know, it might be the first time we care about curated playlists, and it might change our minds about it.
We also wonder what it would take for anti-streaming artists like Thom Yorke to have a different opinion on the issue.