Haim’s new video, I admit, is pretty awesome. Fatima Robinson choreography is a heat-seeking missile headed straight for the heart of anyone who grew up with 90s R&B & Hip Hop. These girls have got mad style, no doubt. And Warren Fu is the man.
With that said, listening to the music, and looking at how Haim is talked about, I’m at a loss. Ignore the fact that it’s three hipster chicks, and what comes out of the speakers is as close to 90s mom jeans pop dreck like Amy Grant and Sixpence None The Richer, as it is to the electro-grunge-twee-pop from Charli XCX or Icona Pop or whatever. Posting any of that shit would invite the same kind of outrage we get whenever we so much as mention Miley, but Haim gets a pass, and that’s got me on the brink of some kind of #thinkpiece. It’s not like I’m having an existential crisis over it or anything, but it is helping me understand the extent to which the indie badge has become complete bullshit.
I don’t mean to pick on Haim. The piss and vinegar isn’t directed at them. I might even pick up this album sometime. I’m more frustrated at the arbitrary lines drawn in the sand between different flavors of bubblegum. At Antiquiet, we very much pride ourselves in cutting through the shit and telling it like it is, and we are as defined by what we refuse to cover, as what we choose to shine a spotlight on. But every once in awhile, there’s a day like this, where I catch myself calling bullshit on Sky Ferreira and her assembly line faux-edginess, and then I get a new Haim video and realize that it’s the same exact shit, except some hipster rabbi somewhere waved a magic indie dildo over it and called it kosher.
Well, I tied a long tail on that fuckin’ kite, didn’t I? Anyway, I’m going to keep letting our writers write about whatever they want to write about, and some of you are going to keep bitching about some of it while letting stuff like Haim slide. We’re just calling it like we see it, for better or worse.