There’s been hints of Kendrick Lamar’s followup to his incredible good kid, m.A.A.d. city for a while now, from the commercial with Dr. Dre to Flying Lotus claiming Kendrick stole his beats for unknown projects. Speaking of, we last heard from him on the first single from Flying Lotus’ upcoming You’re Dead. Now, roughly two years after the last record, we’ve got our first taste of a followup.
A far cry from the dark, story-driven of intensity of good kid, m.A.A.d city, ‘i’ is a straight shot of positivity and self love, featuring a refrain of “I love myself”. Not to say it’s one note though, Kendrick Lamar’s impressive range in flows and voices is in full effect here, keeping things interesting throughout. And in case a inward looking positivity anthem doesn’t sound like your thing, there’s a fairly killer coda for you.